Practice Axis
Practice Axis is a CRM that focuses on streamlining the intake process for therapists and group practice owners. An identity and website refresh was needed as the company was promoting their new Launchpad Program leading up to a large industry conference.
More color, more motion, more personality! Even though this is a health tech platform, the energy of the client is what really gave the brand its vibe and attracted their clients and partners. Their bright energy needed to shine more in the assets, and we need to see them in more video on site. We cleaned up their old logo, and created a full new style guide they could immediately take to other vendors.
We built a new site that not only made waves at the conference for the redesigns, but now had a custom e-commerce back end that the client could run themselves. This gave them the power to sell package upgrades and book demo calls, all under the same CMS.
Ethan is a true alchemist of emotions + business + style. When I worked with him to rebrand my company and create our new website, I felt like he was seamlessly organizing all the disparate ingredients I was throwing at him for my company vision, logistics, products and mission and creating something that I needed but could not have imagined myself. Not only was the output beautiful, it was also clear, effective, and created the intangible vibe that I want all of our prospects, clients and investors to feel from our brand.
Berit Elizabeth
CEO & Founder
