PulsePoint
PulsePoint has gone through a few evolutions over the years. From its beginnings as a general market ad exchange, through niching to a programmatic health SaaS platform, to being purchased by WebMD, I worked with PulsePoint to keep their identity fresh and aligned with their goals along the way. Website development, logo redesigns, interior office builds, global video screens, we truly did it all.
Each project for PulsePoint required a balance of beauty, planning, and future-proofing, as designs and builds were passed to internal teams for iterative work beyond the initial launch. This involved a lot of training sessions, new custom CMSs, and establishing tight but elastic brand guidelines to be shared with creatives and non-creatives alike. But be it an online annual report or a swag box full of branded puzzle pieces, every item was made with care to impress PulsePoin's large network of health clients and media partners.
4 websites, an acquisition, plus countless conferences, retreats and parties speak for themselves. Even as the brand continues to evolve beyond my watchful eye, we set a perfect environment for brand expansion, while setting a foundation of an identity that's smart, fun, and pleasantly unexpected within health advertising. There's nothing more rewarding than seeing my work find new life, remixed by new designers.
Ethan has exceptional ability to shift gears and conceptualize fresh, strategic ideas as our business evolved. He led a full rebrand strategy that positioned us for entry into a new market, crafting a differentiated, memorable identity that helped us make an immediate impact and build lasting brand equity.
Beyond strategy, he executed across mediums, ensuring every touchpoint reflected our vision and stood out in a competitive space. His creativity, adaptability, and dedication were critical to our long-term success and contributed to the trajectory that ultimately led to our acquisition in 2021.
Maria Simeone
GVP, Marketing
